Yurikon LLC presents "Microniche Marketing"

December 18th, 2008

A few weeks ago, I wrote an essay about some (not all) of the complexities of promoting manga – especially niche manga – to an international audience.

I have been thinking about these problems quite a bit, and have created a brand new, flexible, low-cost, and completely (I think) new way of thinking in order to address these issues.

I call it Microniche MarketingTM.

Microniche MarketingTM is, in a nutshell, a way to create saturation within a very small niche of a niche, with low-cost promotion. It avoids relying on a cumbersome website, creates a very flexible concept of community and allows a company to be where the audience is, rather than requiring the audience to find them.

I am launching Microniche MarketingTM today, offering it on a consultation basis to any and all companies that would like to address a specific fanbase, fans of a genre or any niche within a larger – but still quite small – niche. If you are having trouble getting the word out, Microniche MarketingTM is for you.

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2 Responses

  1. Oh, you just wait Erica. Microniche Marketing will become so standardized into our worldly nation your precious ™ will cease to exist! It’s happened to Kleenex, it will happen to Xerox, it might happen to Google, so it might happen to Microniche Marketing!

    And in the not too distant future, it will happen to EPL!

    Regardless, looking forward to seeing how this works out.

  2. BruceMcF says:

    But if all we want to MM(TM) is Yuri anime, and (speaking selfishly) Yuri manga to generate a content base for more Yuri anime …

    … wadawe do, pass a hat to microfund Yurikon MM(TM)?

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