A few weeks ago, I wrote an essay about some (not all) of the complexities of promoting manga – especially niche manga – to an international audience.

I have been thinking about these problems quite a bit, and have created a brand new, flexible, low-cost, and completely (I think) new way of thinking in order to address these issues.

I call it Microniche Marketing^TM.

Microniche Marketing^TM is, in a nutshell, a way to create saturation within a very small niche of a niche, with low-cost promotion. It avoids relying on a cumbersome website, creates a very flexible concept of community and allows a company to be where the audience is, rather than requiring the audience to find them.

I am launching Microniche Marketing^TM today, offering it on a consultation basis to any and all companies that would like to address a specific fanbase, fans of a genre or any niche within a larger – but still quite small – niche. If you are having trouble getting the word out, Microniche Marketing^TM is for you.