Whale Store xoxo

September 4th, 2025

Official poster for Whale Store xoxo, with Milk and Love in the foreground as Wan and Maewnam respectively, and View and Mewnich in the right background as Tonnam and Chompoo respectively.by Frank Hecker, Okazu Staff Writer

When last we saw Milk Pansa Vosbein and Love Pattranite Limpatiyakorn, they were playing high-schoolers in the oddly-named GMMTV-produced romantic comedy 23.5: The Series. They’ve now graduated to playing adults, in the oddly-named GMMTV-produced romantic comedy Whale Store xoxo, based on the novel The Whale Store by Snow Leopard and available for streaming on YouTube.

Many Thai series open with shots of the modern skyline of Bangkok. Whale Store xoxo instead highlights the gleaming Golden Mount (Phu Khao Thong) of the Buddhist temple Wat Saket, which commands the heights above the historic neighborhood in which the main action of the series takes place. A key theme of Whale Store xoxo is the contrast between globalized corporations and local Thai small businesses: Wan (Milk) leaves her job at a branch office of a Japanese company to take over her father’s corner store after his sudden death, but soon finds it threatened by the nearby opening of Mouse Mart, a convenience store chain.

Meanwhile Maewnam (Love), who hides her family’s connection to Mouse Mart from Wan, spends her days as a a lecturer at a business school and her spare time picking up extra cash doing odd jobs in the neighborhood. As Wan and Maewnam meet and fall in love, they must each decide in which of these two worlds their destiny lies. It could be the plot of a Frank Capra film, and Milk and Love make for a very Capra-esque couple. In her endearing gawkiness Milk resembles a young James Stewart., while Love is an almost preternaturally adorable “girl next door.” They’re joined by a group of veteran Thai actors playing colorful neighborhood characters.

It should have been a wonderful series, but alas doesn’t quite live up to its considerable promise. Part of this is down to the direction: Not content to let Love work her natural charms and Milk to respond to them, the show early on is somewhat heavy-handed in throwing Maewnam and Wan together: not quite the “I fell on top of you and we almost kissed“ level of cringe, but annoying nonetheless. The more intimate scenes of them kissing also seem somewhat stiff and awkward. This may be on Milk and Love, or it too may be down to the director, a man whom just this week was fired by GMMTV for participating in crass sexual conversations about GL series and actors on social media.

Turning to the writing, much of the series run time is taken up by a subplot involving two other university lecturers, Tonnam (June Wanwimol Jaenasavamethee) and Chompoo (Mewnich Nannaphas Loetnamchoetsakun). The couple have been in a secret relationship for three years, as Tonnam waits forever for Chompoo to come out to her mother Som (Thansita Suwatcharathanakit), the owner of a neighborhood salon, and acknowledge Tonnam as her girlfriend. It’s not a bad subplot, and June and Mewnich acquit themselves well, but  the writers’ desire to postpone the subplot’s resolution until the final episode means that a large chunk of the middle episodes merely mark time. It also means that the last episode itself is stuffed to the gills with incidents, including last-minute plot twists, and the fulfillment of Wan’s and Maewnam’s journey doesn’t seem fully earned.

Rating:

Story – 7 (a refreshing change from the typical Thai melodrama)
Characters – 8
Production – 6
Service – 4
LGBTQ — 5 (the show takes note of Thailand’s new legislative landscape)
Overall – 7

Whale Store xoxo is sapphic comfort food, not as delicious as it might have been (due in large part to chefs who apparently didn’t quite know what to do with the ingredients), but still good enough to satisfy yuri fans hungry for down-home unpretentious fare.

3 Responses

  1. Could be the plot of a Capra film? It IS the plot of The Shop Around The Corner and You’ve Got Mail. Oh, and the plot of Bad Buddy, too.

    But let’s talk about the incompetent screenwriting and plotting.

    First, Mahnmook was asking around about neighborhood stores versus chains for her PhD thesis. So she helps the store but why isn’t it part of her thesis work?

    But the big one, oh my. At the end, the store is still going to be crushed by Mouse Mart, eventually. But remember the Mouse Mart manager who sexually assaulted Wan? And remember the CCTV footage given to the police? Then do you remember how he was arrested and the community turned against Mouse Mart and they apologized and we saw a “Permanently Closed” sign on the new store? Oh, wait, that last one didn’t happen, because the writers set up a big fat ending and forgot about it.

  2. Lin says:

    What does “ LGBTQ — 5 (the show takes note of Thailand’s new legislative landscape)” mean? Has there been a rollback in LGBTQ rights in Thailand?

    • If you look at the words about that, you’ll see these are the ratings the review is giving to the show. ‘5’ means that, as far as LGBTQ+ identity, this series isn’t not very explicit as a social or political statement. You’ll see that every category has a numerical score from 1-10 and the the series overall has a score, also on a scale from on to 10, 1 being bad and 10 being great.

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