In a blatant attempt to give myself more time to read Watashi no Oshi ha Akuyaku Reijou, Volume 5, the newest video on Yuri Studio is now public! Yuri Studio S02 E05 Gateway Anime Part 3: The 2010’s – Present completes the Yuri Gateway anime series and wow, was that a lot of fun. ^_^ This video starts in the 2010’s and drags us into the present and contains a wish for the future. ^_^
Thanks so much to Okazu Patrons for their suggestions and for their support, which helps us to make these videos!
Next one, I’m thinking of doing as a live stream, as the topic is short, but densely packed. Let me know if that sounds interesting. ^_^
As always, your likes and subscribes (and comments and shares) on YouTube help us so much, thank you in advance for those!
Dengeki certainly plays a big part in a media mix strategy, but the idea it’s about Kadokawa using anime so that a manga has readership to finish seems misinformed. Your example is a Shueisha LN series with a 1 volume manga that ran in Ultra Jump after the anime was announced.
Looking at the weekly Oricon chart data for Bloom Into You prior to the anime announcement, it had plenty of momentum for the last 3 volumes.
You’re right, I misremembered Akikan being a Dengeki manga. I stand by the position that Dengeki is known for short, loss-leader anime. I know of more than one manga artists who switched publishers because Dengeki pushed them to make that kind of anime and they did not want to.
I’ve added an errata to the show notes about Akikan!.
Yes, the media mix strategy means anime get made that aren’t directly profitable but achieve their objective because of the synergy between the different forms a property takes. The problem is with framing this as being “to help the series get enough readership to get through the end of the manga.” That’s not what drives it and in context you give the impression the Bloom Into You manga needed the boost of the anime to reach its conclusion.
I was making the point that Bloom Into You was designed to be a hit from the beginning and was explaining that part of the marketing for an audience that rarely thinks about that kind of thing.
I appreciate your point, and have marked corrections in the notes, and subtitles and in my posts. I won’t be re-recording the content, but can certainly bring it up in some later video.